This sparked discussion about whether K-pop fans are expected to hear . It's not just a regular Dunkin' Donuts. 2023 Tatler Asia Limited. YG Entertainment's New Headquarters in Seoul is a Futuristic Architectural Marvel | Tatler Asia Designed by Dutch architecture practice UNStudio, the futuristic building is now home to artists like Big Bang, Blackpink, Winner and iKon Many netizens have taken it to online communities to discuss and react to the opening of YG Entertainment's new building. YG Entertainment is one of Korea's major entertainment companies. YG Entertaiment Building , YG FAMILY Headquarter, meeting - YouTube UNStudio Completes New HQ for YG Entertainment Large open-spaces and tall ceilings offer the space a lofty atmosphere, while the glass roof floods the central atrium with natural light in the day. YG Entertainment had been planning the construction of the new company building for a long time. It would have been easier to buy an existing building that was already made, but since we are in a special industry that is dealing with music, we should be careful not to cause any excess noise to bother the commercial businesses and residents in the area, and the perfect noise cancelling between rooms and floors was necessary. This area acts as a central stage for the lower level offices and the recording studios, as well as for the users, staff, and visitors. Popular with fans from Asia to the Americas, South Korean bands are currently topping the charts and selling out stadiums. I. HYBE Entertainment. YG Entertainment, aka YG Family, has a variety of hip-hop and k-pop artists such as Big Bang, BLACKPINK, Winner, iKON, and more. The company's first artist was the hip-hop trio Keep Six. I walked from Hapjeong Station and walk directly to YG new building location. ""To be honest, the building does look cool. The design team, led by principal architect and UNStudio co-founder Ben van Berkel, was inspired by the companys impact in the Korean music industry. And true to form, the building is shaped to mimic the product they create. According to an announcement made by YG, the entire second floor resembles a modern restaurant that's very spacious.