The cost-of-living crisis means shoppers are reining in spending on non-essentials like the fast fashion Missguided offers, she said. Exactly how your page should look is going to depend on your brand and what you sell but here are some useful best practices. They can give the best results, A team of incredibly knowledgeable and passionate professionals. eCommerce Product Detail Pages, Product Listing Pages: Guide - EmizenTech Currys, knowing whats important to their target market and because of the nature of their products, have quite a large amount of key product info on their category page: So, there we have it everything you need to consider to craft a category page that UX dreams are made of. This means that the products appear to be on one longer page, but the natural break load more and lazy loading offers means that shoppers are more engaged. Throughout the entire process, the Vibe Tribe had support from the Institute of Management and Bolton University which helped with data collection and validated the research. Not every e-commerce marketing strategy works for every industry, thats a given. showing Nike first, followed by Hurley and Jordan). The 26M Loss for Missguided made them rethink and reimagine their business, in terms of marketing strategies, using social media influencers instead of models, and using a lot of market research to get them more insight into the market. We will continue to build on our modest range as we test and learn what the customer wants here., This is really important to us, Passi says. The companys brands did activations at New York Fashion Week and Coachella in the US. Boohoo is targeting growth in the second half of this year after elevating its marketing investment to build its newly acquired brands. But, for you, sold-out product pages are like a goldmine waiting to be tapped. Last year saw Boohoo acquire familiar British high street names including Debenhams, Dorothy Perkins, Wallis, and Burton.