The marketing world has made some questionable decisions over the years especially when it comes to racist branding. Over the years Poppin' Fresh would be given an entire family a female companion named. It's unclear where his first name, Horatio, comes from, but his middle name, Magellan, makes perfect sense. A four-page color ad spread in Life magazine in 1953 cemented his status as top tiger. For those who are unfamiliar with this famed friend of the crescent roll, Poppin' Fresh is described as a short, pudgy character the color of unbaked dough with irresistible bright blue eyes, a smiling face, and a world-famous giggle. She started out as an actual banana, dressed up in clothing and a fruit hat drawn by cartoonist Dik Browne. Brand mascots are a commonplace part of the branding strategies for countless cereal and food companies. Fun Fact: After box-top voting campaigns in 1976 and 1980, the Trix rabbit was finally rewarded with a taste of the forbidden fruit. Planters spiffed up Gentile's original by giving Mr. Peanut a top hat, monocle, gloves, and spats, according toContingent Magazine, and he remained that way for 104 years. So while the chef's-hat-wearing, anthropomorphic insectgraced the canned seafood's labels until 2020 (via Intrafish), we can't say what Horatio really did besides joyfully smile. Lucky Charms' mascot Lucky the leprechaun debuted in 1964, and General Mills claims it was one of the most expensive advertising rollouts to date. Kaitlyn is part of the Community Team at 99designs.com. Nesquik Bunny AKA Quiky. Take a look through 15 of the most iconic mascots, and learn a bit more about when and why they came about: 1. The unusual commercial killed off Mr. Peanut and introduced a Baby Yoda-ish Baby Nut in his stead. Many of these changes came on the heels of the Black Lives Matter movement which put a huge spotlight . Chocos. Quaker Oats' Aunt Jemima character was inspired by a minstrel show,which were usually performed by white actors in blackface. In a recent Reddit AMA, he said he is 6 feet 8 inches tall, drinks Cholula hot sauce like it's water and meditates for eight hours a day. Top Five Brand Mascots May 1 2023. After all, a near-constant deluge of advertisements featuring Jack seem to be shown coast-to-coast. In 1944, Chiquita used a banana dressed as a sultry woman as its mascot, something critics said perpetuated the stereotype of Latina women being hypersexual. The identity of the subject was kept secret until 1978. He was always trying to steal hamburgers from children and his friend Ronald McDonald though he never actually got away with it. But the purveyor of delightfully-sweetened corn cereal squares with or without crunch berries doesn't need to enlighten us to his military rank to secure his position on this list. For one, we respect the fact the Frosted Flakes mascot is essentially just a straight-forward, feline pitchman for the sweetened breakfast food. Nevertheless, the Claymation commercials were costly and time-consuming to produce. This lover of sweetened puffed wheat followed a long string of spokescharacters, including Cliffy the Clown, Smaxey the Seal, and the Smackin' Bandit. "He's part-chicken, you know." In 1916, the Planters Peanut and Chocolate company held a contest for a trademark and selected 14-year-old Antonio Gentile's simple sketch of a jaunty peanut walking with a cane, Smithsonian revealed.